![]() ![]() As you act on it, you improve customer satisfaction and customer loyalty. The smiley face rating scale helps you collect actionable feedback that improves the product experience. It helps you measure customer satisfaction. ![]() Smiley face surveys help you collect more (and highly accurate) feedback data, which you can act on to improve the customer experience. They’re self-explanatory visual content that anyone, even kids, can understand. Everyone understands what emotions a smiley face conveys. For instance, customers may be reluctant to write negative feedback, but wouldn’t mind clicking a negative smiley face to share their emotions. Smiley face surveys attract accurate feedback from customers. Using smiley faces is, thus, a great way to engage customers and increase response rates. Over 5 billion emojis are sent on FB messenger each day. Why should you use smiley face surveys to collect feedback?Ī smiley face rating scale has many advantages over regular scales like the number scale. Customers can instinctively select facial expressions that match their emotional state, making surveys easy to answer and highly effective. Often on a 3-point or 5-point scale, the survey ranges from a sad/angry face to a happy/smiling face. Book a demo to learn more about how Userpilot can help you create effective feedback surveys.Ī smiley face survey is a type of customer feedback collection method that uses emojis (smiley faces) to measure customer satisfaction levels. Userpilot provides a code-free platform for creating smiley face surveys code-free and triggering them whenever you want in the customer journey.Make the most of your smiley face surveys by asking clear and easy-to-understand survey questions, using understandable rating scales, and always closing the feedback loop.A smiley survey question may include either of 3 answer options: emojis only, open-ended questions, or close-ended questions.Types of smiley surveys include the 5-point smiley face rating scales, 4-point scales, 3-point scales, binary options, etc.You can use smiley face surveys to measure customer satisfaction at different customer journey stages, either following a custom interaction or as part of a follow-up survey.It overcomes language barriers, is also engaging, and encourages honest feedback. A smiley face survey is easy to answer which leads to increased response rates.Smiley face surveys use smiley faces as answer options to measure customer satisfaction.This article examines what a smiley face survey is, why it’s an excellent tool for collecting feedback and tracking customer satisfaction, and when/how to use them. Are you looking to quickly and accurately track user sentiment and determine how happy your customers are with your product or service? First, there were the thumbs up/down buttons. ![]()
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